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Olive Juice

Hailey Williams

Olive Juice

Hailey Williams

Last year, I was convinced that I wanted to be an event planner because it meant being a part of the uplifting process of guiding a couple through their wedding. However, after working in the wedding industry myself, I learned that it was not exactly as inspiring as I had once thought. Stress and lack of inclusivity for all types of couples shed light on the negative side of wedding planning. For my senior thesis, I knew I wanted to design a more modern approach to planning that would change the way we tie the knot.

I’ve created an app that addresses three issues in the industry. The first is the wedding planner mindset that theirs and the guests’ opinions matter more than the couple getting married. The second is the lack of inclusivity of same-sex couples because the marriage industry has historically catered to heterosexual couples. The third is the complicated legal aspects that positions vendors and couples against each other.

My solution is Olive Juice, a service design application that rethinks the wedding planning process by approaching it in a positive way for every kind of couple. It is a simple and seamless approach to help all members of the party—including vendors—achieve their tasks. From the proposal to the thank you notes, it’s more than just a wedding checklist. Olive Juice is your getter-done-er, celebratory champagne toast, fist-pumping ’cause you’re one step closer, more-time-for-me-time, task-diminisher. My goal is to make it more about the big day, and less about the planning to get there.